Here's an Astonishing Simple Lesson I Learned from a Single-Sheet Flyer... From the e-desk of John Delavera Dear friend, Every Sunday I walk in the park. Yes, I love the peace of the city on those quiet, thoughtful days - just watching the kids playing football, relaxing and enjoying my peanuts while sitting under the trees... I was returning to my house after one of these peaceful Sunday strolls about 3 months ago when someone stopped and handed me a flyer. In loud, bold letters, it proclaimed: "Are you a webmaster? Get 1,000 CDs for your back-up disks for only $1! This offer is valid until Sunday..." And guess what? It just so happened that the deadline for this offer was TODAY! So, I'll ask you, would you refuse to buy 1,000 CDs for ONE (1) dollar??? I certainly knew that there was no way that I could afford to pass up this fantastic offer. My only problem was that I had to drive about an hour to buy the CD. I was certain of really only one thing. I just HAD to get my hands on that 1,000 CDs package! Now... How do you think I'd have reacted if THAT Sunday would NOT have been the last day of that offer? That's right... I certainly wouldn't have spent my evening driving all over creation like a madman trying to make sure I got mine! You know, I've always remembered that lesson. And it was with that idea in mind that I developed a tool that will have the same effect on visitors to your Web site as that single-page flyer had on me. Introducing...
 Special Offer Manager (SOM) has been developed with 1 goal in mind: to get people pushing (virtually), and shoving their way to your Web site so they can buy what you have to offer NOW. And the best part about all of this is that everything is done for you automatically!
Click here to read a report for SOM by a user
(a new window opens) Here is what SOM does for you: It allows you to define 3 different messages: -
One message that will be displayed until your special offer is ready to run. -
One message that will be displayed when your special offer is running. -
And the final message that will be displayed when the special offer is over. All done automatically for you. You just define the messages and the type of your special offer. You can create a special offer based on: -
the number of orders taken -
the number of days your special offer will last -
the number of minutes your special offer will last -
combinations of the above: you can run a special offer for your product for 2 days or until 10 orders will be placed; or you can create a special offer running for 30 minutes OR until 20 orders will be placed - which one ends first. SOM can also display: -
The number of orders your product will be offered and the number of orders LEFT. -
The number of days your special offer will last and the number of days LEFT. -
The number of minutes your special offer will last and the number of orders LEFT. -
And combinations of this information! As it has already been mentioned you can even use SOM for FUTURE special offers. That is: you can setup a special offer to be available on a SPECIFIC DAY and last for specific number of days, orders or MINUTES! SOM will even COUNT the days and will display this counting down to your visitors or even the days/minutes/seconds left when your special offer is running! With SOM you can also create SEQUENTIAL special offers! For example, you can create 2 special offers: -
One for offering your product for $19.97 and for 2 days only. -
And another one for offering the same product for $27.00 for the next 50 orders. Create those special offers and just tell SOM to continue with offer No. 2 when offer No. 1 ends. It's just that easy! You can follow-up with as many special offer you want: create 10 special offers and direct each one of them to follow-up with the next in the row, so No. 2 will be displayed when No.1 is over, then comes No. 3, No. 4 when No. 3 is ended, etc... You can even create your special offers in such a way so each new offer will be running once a week for a specific number of orders, days, minutes, etc... This is an ideal solutions for example, when offering special prices for your ezine ads (say 10 ads each week through special pricing!) You just have to create your offers and insert 2 pieces of javascript code in your pages. SOM will calculate the orders, days, minutes and discontinue displaying the special messages for your offer, or replace them with the messages from the next offer when your special offer ends, etc.
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